Online only film developed in collaboration with Dazed Studio is a cyber-exploration of VJC’s newest collection, as styled by Allegra Versace herself.

The fashion megalith synonymous with '90s grandeur undergoes a cyber reimagining from Herrmann who captures that universal feeling of excitement before a big night out with your pals. Overlaying HTML texts between our starry-eyed heroes getting together and getting dolled up encapsulates this unparalleled anticipation on the nose. Some feelings never seem to change; neither do the clothes.

CREDITS

Dir: Paul Herrmann

DoP: Moritz Matlik

EP: Chris Abitbol 

Producer : Campbell Beaton

Edit: Michael Weicker 

Music: Clap London

Color: Jonny Thorpe via Glassworks 

 Agency: Dazed Studio